(A) Correlation Study between the Subjective and Objective (Eye Tracking) Measures During the Evaluation of Visual Classical Aesthetics

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dc.contributor.authorNayak, Bighna Kalyan
dc.date.accessioned2024-05-01T09:27:24Z
dc.date.available2024-05-01T09:27:24Z
dc.date.issued2022
dc.descriptionSupervisor: Karmakar, Sougataen_US
dc.description.abstractThe term aesthetics is used broadly to encompass the perception, production, and response to art and interactions with objects and senses that evoke an intense feeling, often of pleasure. Evaluation of aesthetics for any visual (two-dimensional and three-dimensional) is critical in today's scenario. Any product's success in the market depends on its aesthetic appeal, as functionality/ usability and utility aspects are almost saturated. Visual aesthetics plays a crucial role in attracting consumers and leading to positive emotional changes, resulting in purchase intention. It is well known that ‘seeing is believing, and believing is buying.’ Thus, the visual perception of any product/image plays a decisive role in consumer behavior. It is important to incorporate aesthetic features in the consumer product during its design and development. Improper assessment of the aesthetic values of a product may lead to market failure.en_US
dc.identifier.otherROLL NO.156105021
dc.identifier.urihttps://gyan.iitg.ac.in/handle/123456789/2605
dc.language.isoenen_US
dc.relation.ispartofseriesTH-2934;
dc.subjectVisual Perceptionen_US
dc.subjectEye-trackingen_US
dc.subjectConsumer Behavioren_US
dc.subjectCognitive Ergonomicsen_US
dc.subject2D Shapesen_US
dc.subjectComplexityen_US
dc.subjectCompositionen_US
dc.subjectMarket Researchen_US
dc.title(A) Correlation Study between the Subjective and Objective (Eye Tracking) Measures During the Evaluation of Visual Classical Aestheticsen_US
dc.typeThesisen_US
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