Influence of Anthropomorphic Product Appearance on Purchase Intention: A Cognitive Ergonomics Perspective
| dc.contributor.author | Chowdhury, Anirban | |
| dc.date.accessioned | 2015-09-23T10:53:19Z | |
| dc.date.accessioned | 2023-10-20T05:42:58Z | |
| dc.date.available | 2015-09-23T10:53:19Z | |
| dc.date.available | 2023-10-20T05:42:58Z | |
| dc.date.issued | 2015 | |
| dc.description | Supervisor: Sougata Karmakar | en_US |
| dc.description.abstract | Abstract not available | en_US |
| dc.identifier.other | ROLL NO.126105003 | |
| dc.identifier.uri | https://gyan.iitg.ac.in/handle/123456789/565 | |
| dc.language.iso | en | en_US |
| dc.relation.ispartofseries | TH-1406; | |
| dc.subject | DESIGN | en_US |
| dc.title | Influence of Anthropomorphic Product Appearance on Purchase Intention: A Cognitive Ergonomics Perspective | en_US |
| dc.type | Thesis | en_US |