Department of Design

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Browsing Department of Design by Subject "Conceptual Metaphor Theory"

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    Embodying Conceptual Metaphors in Mainstream Non-linear English Film Narratives An Analytical Study
    (2024) Gokhale, Sheetal Madhav
    This research is primarily concerned with the ways in which the advent of digital technology influenced the design of a film narrative and brought about innovation in the execution of cinematic storytelling in recent popular English language cinema, especially that of Hollywood. The study shows that not only does the ease of technology lead to new approaches to visual storytelling (viz. non-linearity), but that these novel experiments remain comprehensible to a lay audience by transforming our imagination of the world. Without a linear and teleological understanding of narrative time, imaginative engagement and narrative comprehension must depend upon other kinds of commonalities of language and culture such as embodied cognition and cognitive metaphors. This study sought to show that the newer understanding of the world that non-linear cinema seeks to elicit, is not only based upon embodied cognitive metaphors derived from language in filmic content but is executed at the level of design and form by manipulating the filmic container itself to facilitate an alternative understanding. In this respect, the study is located at the juncture of narrative design, digital humanities, digital media studies, and cognitive film theory.