Influence of Anthropomorphic Product Appearance on Purchase Intention: A Cognitive Ergonomics Perspective

Chowdhury, Anirban2015-09-232023-10-202015-09-232023-10-202015ROLL NO.126105003https://gyan.iitg.ac.in/handle/123456789/565Supervisor: Sougata KarmakarAbstract not availableenDESIGNInfluence of Anthropomorphic Product Appearance on Purchase Intention: A Cognitive Ergonomics PerspectiveThesis