Mapping Digital Media Technology and Everyday: Fieldwork among Farmers in Kerala

dc.contributor.author	Salman, Ameer O M
dc.date.accessioned	2026-05-15T09:26:15Z
dc.date.issued	2024
dc.description	Mallick, Sambit
dc.description.abstract	This ethnographic study explores how millennial farmers in Kerala engage with and conceptualize digital media technologies in their everyday agricultural practices. Recognizing the significant presence of millennials in contemporary farming, the thesis investigates their perceptions, aspirations, and challenges in navigating the digital influx within their agricultural practices and daily lives. Through interviews, observations, and narrative analysis, the study uncovers how millennial farmers in Kerala leverage digital tools for information seeking, communication, marketing, and knowledge sharing, creating emotional bondage and effectively bridging traditional farming knowledge with modern technological advancements. The findings highlight the emergence of a hybrid agricultural landscape where digital media technologies play a pivotal role in shaping the future of farming in Kerala.
dc.identifier.other	ROLL NO.206141003
dc.identifier.uri	https://gyan.iitg.ac.in/handle/123456789/3188
dc.language.iso	en
dc.relation.ispartofseries	TH-3486
dc.rights	https://creativecommons.org/licenses/by-nc-sa/4.0/
dc.rights.uri	https://creativecommons.org/licenses/by-nc-sa/4.0/
dc.title	Mapping Digital Media Technology and Everyday: Fieldwork among Farmers in Kerala
dc.type	Thesis