Influence of Anthropomorphic Product Appearance on Purchase Intention: A Cognitive Ergonomics Perspective

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dc.contributor.author Chowdhury, Anirban
dc.date.accessioned 2015-09-23T10:53:19Z
dc.date.available 2015-09-23T10:53:19Z
dc.date.issued 2015
dc.identifier.other ROLL NO. 126105003
dc.identifier.uri http://gyan.iitg.ernet.in/handle/123456789/565
dc.description Supervisor: Sougata Karmakar en_US
dc.description.abstract Abstract not available en_US
dc.language.iso en en_US
dc.relation.ispartofseries TH-1406;
dc.subject DESIGN en_US
dc.title Influence of Anthropomorphic Product Appearance on Purchase Intention: A Cognitive Ergonomics Perspective en_US
dc.type Thesis en_US


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