Marketing Research is always a debatable topic. Serious questions are raised about the relevance of marketing research in successful introduction of products and services in the society. It has been observed several times ...
It is today a well-accepted fact around the world that the development paths followed by the societies in industrialized countries are unsustainable...
The prime inspiration of this research is to formulate a framework for strategic selection and integration of design methods for service development process in Product Service Systems (PSS) perspective. This research maps ...
For a developing country like India, which currently has more than 239 million people without access to energy, propagation of decentralized energy utility especially solar photovoltaics is of utmost importance, as the ...
The study focuses, into the multimedia application of communicating social issues with the students’ perspective of effectiveness and possibility of acceptance of the experience, using aesthetic and abstract presentation ...
There are new opportunities in Design practice and research that are emerging in the Indian markets today as a result of the dramatic shift in government policy since the early Nineties. Liberalization of the Indian economy ...
Today, visual images play a vital role in delivering messages to target audience in Indian print advertisement. A lot of studies have been conducted to analyze the ways in which visuals impact consumer mind and trigger the ...
The instrument of brand mascot is widely used in modern marketing because of its effectiveness and ability to create the emotional attachment with customers. A lot of studies aim to identify the influence of mascots on ...
With modernisation in transport and communication in the Globalised society travel is changing the motives of man, who used to do so initially for acquisition of food, water, shelter or trade in the past to a perception ...
Fall in the elderly population is a serious hazard to their livelihood. In India alone, aging people are increasing every year, and the elderly of our society deserve an independent and active life. In India, a fair sum ...
The Thesis encompasses a broad area of design intervention in the field of Tourism. It emphasises on the possibility of conceptualising micro-tourism from the view point of cultural interaction with the natives. Because ...
The thesis looks into the possibility of empowering local residents and artisans of Assam facilitating direct interaction with visitors in an entrepreneurial approach through qualitative enquiry towards exploring local ...
Rural India is known for various folk and tribal art forms like floor art, wall art, textile, sculpture, pottery, and painting. These art forms are mainly made for rituals, superstition and decoration purpose before and ...
Over the past century, lighting technology has evolved from incandescent lamp to today’s LED technology. Following the advancement there is an increased emphasis on perception based lighting design in exhibition spaces. ...
In this research an exploration was conducted on reviving the identity of Assamese script which represents the Assamese language and Assamese culture of India. The exploration outlines initially the need, the resources, ...
Comic is a form of static visual narrative that conveys stories through the modalities of image and text primarily. Scholars have fundamentally given importance to the image text dichotomy appearing in comics. While the ...
This rhesis investigates human computer interaction issues within the context of examination conducted through the medium of computer. By examination we mean the assessment a student undergoes during or at the end of an ...
India has a diverse visual culture and language. Visual culture includes street graphics, folk art, local art and craft, theatre art, cinema and much more. Cinema art, one of the significant parts of this diverse visual ...